Baidu Launches New Augmented Reality Platform for Smartphones

Today Baidu announced DuSee, a new augmented reality (AR) platform developed for smartphones. DuSee will be integrated into Baidu’s flagship platform apps, such as the Mobile Baidu search app, which has a user base of hundreds of millions of monthly active mobile users.

DuSee is a collaboration between Baidu Research’s Institute of Deep Learning (IDL) and Baidu’s search products, sales and marketing teams. It is the culmination of a 3D vision research project which began nearly two years ago.

Rather than building the specialized goggles traditionally used in augmented reality and virtual reality apps, Baidu has focused on developing advanced software that leverage smartphones.

Andrew Ng, Chief Scientist of Baidu, commented: “DuSee is a natural extension of Baidu’s AI expertise. The platform uses sophisticated computer vision and deep learning to understand and then augment a scene. The path to better AR is through better AI.”

Yuanqing Lin, Director of IDL, added: “Many smartphone AR apps today work by ‘pasting’ a cartoon on top of the camera image, regardless of that image’s contents. The next generation of AR apps will use AI to understand the 3D environment, and create virtual objects that have rich interactions with the user and the real world. We are excited about future directions such as integrating AR with speech recognition and natural language processing.”

Read more here.

2017-05-22T07:07:29-07:00 August 3rd, 2016|